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Every event operates a communication system on the day of the event. It consists of signage, room announcements, emails, chat messages, quick exchanges within the team, and whatever attendees pass on to one another. In very few cases was this system actually designed. It emerges on the morning of the event and is then improvised […]
Most sponsorship proposals contain the same offer: logo placement, a mention in the newsletter, booth space, stage time, and a number of free tickets. The tiers are called Gold, Silver, and Bronze, differ in logo size and price, and are sold based on reach. On the buyer side, however, reach rarely unlocks a budget. The […]
The event landscape in many DACH companies has shifted inward in recent years. Distributed teams, fixed office days, and multiple locations have caused a category to grow that does not appear in any marketing plan: annual kick-offs, town halls, onboarding days, department retreats, location meetups, and summer parties. Taken together, most mid-sized companies hold significantly […]
Since January 2026, the German federal states’ market surveillance authority has been actively checking whether digital services comply with the requirements of the German Accessibility Strengthening Act (Barrierefreiheitsstärkungsgesetz, BFSG). The law has been in effect since June 28, 2025, and implements the European Accessibility Act into German law. Fines can reach up to €100,000, while […]
Ask event managers about their risk management, and the answer is almost always the safety concept: escape routes, medical services, number of security staff, fire safety documentation. A document the authorities want to see, properly filed and updated annually. It is good that it exists. But it only covers a very narrow part of what […]
In most marketing teams, “content recycling” means exactly one thing: cut the recording, upload it to YouTube, add the link to the newsletter. And with that, the topic is considered done. This is exactly where most of the material disappears. A two-day event with eight sessions, 200 attendees, and a handful of partners does not […]
