If you’re responsible for a customer event, trade show or summer party at your company, chances are that “event manager” isn’t your job title. Event planning often falls to marketing, brand, sales, office teams or management on top of their regular responsibilities. In many companies, two people are expected to organize an entire event using […]
A sponsorship agreement outlines what a sponsor receives: a logo on the event page, a roll-up banner at the entrance, a 20-minute speaking slot, a newsletter mention or a giveaway in the foyer. What is often missing is the other side of the agreement: who needs to deliver what, by when, in which format and […]
“Any questions?” is one of the weakest moderation techniques still used at conferences. It rewards the fastest, the loudest and those who are already comfortable speaking in front of 300 people. Everyone else keeps their questions to themselves. Yet those are often the perspectives that could add the most value to the programme. There is […]
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