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Articles by Lasse Schmitt

How to Write an Event Brief That Stops the Follow-Up Questions

How to Write an Event Brief That Stops the Follow-Up Questions

Track the questions venues, caterers, AV teams and agencies ask throughout an event planning process, and you will notice something surprising: the wording changes, but the questions are largely the same. How many guests are actually coming? When does setup start, when do doors open, and when does the event end? Who is reachable on […]
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Creating an Event Brief: How to Build the Perfect Foundation for Your Event

A well-thought-out event brief is the foundation of every successful event. Whether you’re working with an external agency, coordinating internal teams, or organizing your event completely yourself — without clear guidelines, even the best team will fail. But how do you create a brief that covers all important aspects while remaining understandable? Why a Professional […]
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