Most sponsorship proposals contain the same offer: logo placement, a mention in the newsletter, booth space, stage time, and a number of free tickets. The tiers are called Gold, Silver, and Bronze, differ in logo size and price, and are sold based on reach. On the buyer side, however, reach rarely unlocks a budget. The […]
The event landscape in many DACH companies has shifted inward in recent years. Distributed teams, fixed office days, and multiple locations have caused a category to grow that does not appear in any marketing plan: annual kick-offs, town halls, onboarding days, department retreats, location meetups, and summer parties. Taken together, most mid-sized companies hold significantly […]
Since January 2026, the German federal states’ market surveillance authority has been actively checking whether digital services comply with the requirements of the German Accessibility Strengthening Act (Barrierefreiheitsstärkungsgesetz, BFSG). The law has been in effect since June 28, 2025, and implements the European Accessibility Act into German law. Fines can reach up to €100,000, while […]
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