Around 80 percent of the planning budget and team time goes into the weeks leading up to an event. For post-event follow-up, teams are often left with whatever time remains between dismantling the event setup and starting the next project – usually just a few days, often only a few hours. Yet this phase is […]
In most conference planning processes, the majority of attention is focused on the attendee side: ticketing, check-in, networking matching, and follow-up. Speaker coordination tends to run alongside it – spread across email threads, Excel spreadsheets, and personal messages from the project team. That is remarkable, because a speaker cancelling three days before the event has […]
At most B2B conferences, a ticket costs exactly the same on the day of the event as it did eight weeks earlier—sometimes even less if a discount code starts circulating shortly before the event. For airlines or hotels, this kind of pricing model would be unthinkable. In the event industry, however, it has been the […]