A familiar calculation in many B2B companies: 340 registrations, 212 people attending, 190 rows in the export, 168 records after importing into the CRM – and only 120 complete enough for the sales team to actually use. Nothing went wrong with the event itself. The programme was good, the 62% attendance rate was solid, and […]
Sponsors don’t renew because their booth performed well. They renew because someone inside their company can demonstrate that the budget delivered value. And that person usually wasn’t even at the event. They only see what someone else puts into the report. This is where sponsorship revenue gets lost even when the event itself was successful. […]
What can a sponsor get from your event that they cannot get somewhere else for less? If you cannot answer that question in two sentences, your sponsorship pitch is likely to end in a polite rejection or no response at all. The event format is rarely the problem. More often, the process is backwards: first […]
