A familiar calculation in many B2B companies: 340 registrations, 212 people attending, 190 rows in the export, 168 records after importing into the CRM – and only 120 complete enough for the sales team to actually use. Nothing went wrong with the event itself. The programme was good, the 62% attendance rate was solid, and […]
Sponsors don’t renew because their booth performed well. They renew because someone inside their company can demonstrate that the budget delivered value. And that person usually wasn’t even at the event. They only see what someone else puts into the report. This is where sponsorship revenue gets lost even when the event itself was successful. […]
Track the questions venues, caterers, AV teams and agencies ask throughout an event planning process, and you will notice something surprising: the wording changes, but the questions are largely the same. How many guests are actually coming? When does setup start, when do doors open, and when does the event end? Who is reachable on […]
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