Every event operates a communication system on the day of the event. It consists of signage, room announcements, emails, chat messages, quick exchanges within the team, and whatever attendees pass on to one another. In very few cases was this system actually designed. It emerges on the morning of the event and is then improvised […]
Most sponsorship proposals contain the same offer: logo placement, a mention in the newsletter, booth space, stage time, and a number of free tickets. The tiers are called Gold, Silver, and Bronze, differ in logo size and price, and are sold based on reach. On the buyer side, however, reach rarely unlocks a budget. The […]
The event landscape in many DACH companies has shifted inward in recent years. Distributed teams, fixed office days, and multiple locations have caused a category to grow that does not appear in any marketing plan: annual kick-offs, town halls, onboarding days, department retreats, location meetups, and summer parties. Taken together, most mid-sized companies hold significantly […]
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