All About Events

In most conference planning processes, the majority of attention is focused on the attendee side: ticketing, check-in, networking matching, and follow-up. Speaker coordination tends to run alongside it – spread across email threads, Excel spreadsheets, and personal messages from the project team. That is remarkable, because a speaker cancelling three days before the event has […]

At most B2B conferences, a ticket costs exactly the same on the day of the event as it did eight weeks earlier—sometimes even less if a discount code starts circulating shortly before the event. For airlines or hotels, this kind of pricing model would be unthinkable. In the event industry, however, it has been the […]

Many marketing teams treat the attendee list after an event as a completed task: registrations are in, the event is over, and it’s time to move on to the next project. In reality, this is where the most valuable work actually begins. A list of 400 attendees is not the end result—it is raw material. […]