All About Event Management

At most B2B conferences, a ticket costs exactly the same on the day of the event as it did eight weeks earlier—sometimes even less if a discount code starts circulating shortly before the event. For airlines or hotels, this kind of pricing model would be unthinkable. In the event industry, however, it has been the […]

For mid-sized conferences with 300 to 1,000 guests, an average of one staff member or volunteer is needed for every 25 to 40 attendees – covering entrance management, the information desk, catering coordination, speaker support and technical assistance. With 500 guests, this quickly adds up to 15 to 20 people who need to know exactly […]

Many marketing teams treat the attendee list after an event as a completed task: registrations are in, the event is over, and it’s time to move on to the next project. In reality, this is where the most valuable work actually begins. A list of 400 attendees is not the end result—it is raw material. […]