All About Corporate

In most conference planning processes, the majority of attention is focused on the attendee side: ticketing, check-in, networking matching, and follow-up. Speaker coordination tends to run alongside it – spread across email threads, Excel spreadsheets, and personal messages from the project team. That is remarkable, because a speaker cancelling three days before the event has […]

For mid-sized conferences with 300 to 1,000 guests, an average of one staff member or volunteer is needed for every 25 to 40 attendees – covering entrance management, the information desk, catering coordination, speaker support and technical assistance. With 500 guests, this quickly adds up to 15 to 20 people who need to know exactly […]

Many marketing teams treat the attendee list after an event as a completed task: registrations are in, the event is over, and it’s time to move on to the next project. In reality, this is where the most valuable work actually begins. A list of 400 attendees is not the end result—it is raw material. […]