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Sustainable Events: Your Carbon Footprint Is Set by the Guest List, Not the Catering

Since January 2026, the German federal states’ market surveillance authority has been actively checking whether digital services comply with the requirements of the German Accessibility Strengthening Act (Barrierefreiheitsstärkungsgesetz, BFSG). The law has been in effect since June 28, 2025, and implements the European Accessibility Act into German law. Fines can reach up to €100,000, while […]
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Event Risk Management: The Five Scenarios Almost No Team Is Prepared For

Ask event managers about their risk management, and the answer is almost always the safety concept: escape routes, medical services, number of security staff, fire safety documentation. A document the authorities want to see, properly filed and updated annually. It is good that it exists. But it only covers a very narrow part of what […]
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Event Content Recycling: How One Event Day Becomes 30 Assets – and Why Most Teams Stop at Three

In most marketing teams, “content recycling” means exactly one thing: cut the recording, upload it to YouTube, add the link to the newsletter. And with that, the topic is considered done. This is exactly where most of the material disappears. A two-day event with eight sessions, 200 attendees, and a handful of partners does not […]
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