Change is on the horizon in the world of event planning – driven by AI. The Munich-based start-up eventpage.ai is at the forefront of this change. New opportunities are opening up, especially for small companies and private individuals who previously had to rely on complicated or expensive solutions. With eventpage.ai, Lasse Schmitt and Julian Wendorf are setting a first milestone in this direction. The founders see the combination of AI and event planning not only as a technical innovation, but also as a fundamental democratisation of the industry.
How do AI and events fit together?
Lasse Schmitt: Event planning is often a complex and time-consuming task: from guest lists and invitations to marketing and logistics. This is exactly where AI shows its strength. It can take over selected tasks, analyse data, make intelligent suggestions and thus minimise the organisational effort. At the same time, the creative core that makes events unique remains untouched. AI makes it possible to focus on creating the special moments that make an event special.
Why do you need a new tool for this?
Julian Wendorf: Many existing solutions are either technically too complex, expensive or limited to specific use cases. The idea behind eventpage.ai was to create a platform that covers all the important aspects of event planning while remaining intuitive. We wanted to create a tool that is powerful and yet can be used without prior knowledge. eventpage.ai combines functions that are known from other areas, such as design tools or AI-supported text generators, and brings them together in the context of event planning in a unique way.
To what extent is there not yet a suitable tool on the market?
Lasse Schmitt: The market offers many specialised solutions, be it for invitation management, guest lists or event marketing. At the same time, there are AI tools that provide inspiration for general topics. What has been missing so far is a platform that combines these functions in the direction of event planning and is accessible in such a way that it can also be used by people who are not professionals in the organisation of events.
What were the biggest challenges for you in developing eventpage.ai?
Lasse Schmitt: The balance between user-friendliness and functionality was one of the biggest challenges. Creating a platform that fulfils complex requirements while remaining so intuitive that it can be used without prior knowledge was a constant development process. Feedback from early users was particularly valuable in finding the right balance. Through our different versions, from free options to upgrade functions, we have found good solutions so that pretty much all needs can be covered at different levels.
What is your general aim with eventpage.ai?
Julian Wendorf: It’s not just about making processes more efficient. Of course, we can use our tool to enable more targeted work, track results even more precisely and avoid errors. Above all, however, it is also important to us to bring back the joy of organisation. Event planning is often perceived as stressful and time-consuming. With eventpage.ai, we want to show that the journey to the event can be just as enjoyable and creative as the event itself.
To what extent do you have concerns that humans could be gradually replaced by AI?
Lasse Schmitt: This is a legitimate topic that is often discussed when it comes to AI. However, our approach is different: AI should support, not replace. Personal, interpersonal and creative decisions remain indispensable. The technology takes over the time-consuming, repetitive tasks, leaving more room for the design and emotional component of an event.
When and how do you think real people are needed in this context?
Julian Wendorf: The personal contribution is always decisive when it comes to emotional and creative decisions. An event thrives on the individuality and personality that people bring to it. Technologies such as AI are tools that make this work easier, but they cannot replace empathy or intuition. People remain irreplaceable, especially when it comes to interacting with guests or organising content.
Where do you see the event industry in the next five years?
Julian Wendorf: Digitalisation will continue to shape the industry, particularly in the form of hybrid events that combine analogue and digital formats. At the same time, the desire for sustainability and individuality is growing, which increases the demands on event organisers. AI will play a decisive role here by helping to implement these complex requirements efficiently without losing the personal touch.
What is your long-term goal with eventpage.ai?
Lasse Schmitt: In the long term, eventpage.ai should become synonymous with accessible and stress-free event planning – similar to Canva in the field of design. We want to democratise the event industry and provide a tool that inspires and supports people, regardless of their experience or budget.
