The EHF Champions League Final4 is the pinnacle of European handball – a two-day live spectacle featuring the semi-finals and final at LANXESS arena, Cologne. Alongside the sporting highlights, guests enjoy an exclusive hospitality experience with dedicated VIP areas, partner lounges, media zones and evening events. Access is strictly invite-only, managed through individual guest lists, digital wallet tickets and personalized entry flows.
The Challenge: Fragmented Tools & High Expectations
Managing VIP guests at this scale was previously a logistical burden: Excel lists, email threads, manual confirmations – all without real-time visibility. There was no unified system to assign QR codes, segment guest roles, or ensure design consistency across touchpoints. Branding was fragmented, access control inefficient, and on-site teams lacked a reliable dashboard to track arrivals, capacities or no-shows. The result: unnecessary manual work, communication delays and potential for costly errors.
The Solution: One Platform for Full Control
Customizable ticket portals for transparent internal allocation, plus event pages for an interactive guest experience
Setup and management of all VIP areas as digital Spaces
Real-time seat assignment, guest check-in, and guest management via import
Integration with Passcreator for custom wallet ticket layouts by category
Ticket import with automatic assignment and configurable scanning rules
Customizable ticket portals for transparent internal allocation, plus event pages for an interactive guest experience
Guests received digital wallet tickets color-coded by VIP tier, ticket type, or hospitality zone. Each ticket included a unique QR code, allowing automated check-in at over 15 entry points — in real time and entirely paperless. This enabled the organizing team to monitor guest flows precisely and ensure smooth coordination across all lounges and hospitality areas.
EHF Marketing GmbH
EHF Marketing GmbH is the official commercial subsidiary of the European Handball Federation (EHF) and manages the international marketing and event operations of Europe’s top handball competitions. The company is responsible for the organization, promotion, and commercial development of flagship events like the EHF Champions League Final4, offering premium sports experiences with a strong focus on hospitality, media presence, and partner engagement.
Wien, Österreich
Sports / Event Marketing
Approx. 2,500+ VIP guests
ehfmarketing.com
Founded in 2005
Multiple international competitions incl. EHF Final4
KPI’s & Results
95%
Participant satisfaction
60%
Manual effort reduced
100%
Event design & branding consistency
1,000+
Time saved in team
Used features & Micro-Apps
Branded Landingpage & Design
Custom event pages with full CI, SEO & conversion tracking
Wallet Tickets & QR Access
Auto-delivered passes via Apple/Google Wallet (Passcreator)
Group Invitations via Spaces
Hosts invite & assign guest tickets via smart invite links
Automated Email + Calendar Integration
Smart emails & iCal invites with role-based personalization
KPI Dashboard & Live Exports
Real-time data on bookings, check-ins & revenues
EHF Marketing GmbH
“The Spaces feature has significantly optimized our processes and improved the customer experience. Eventpage.ai brings us a big step closer to paperless, efficient, and future-oriented VIP ticketing.”
Yes, you can get started right away for free. Create your first event for free—no credit card required. Try out all the basic features at your leisure and discover how easy event management can be with AI.
Ja, eventpage.ai ist sofort startklar. Du kannst dein erstes Event innerhalb weniger Minuten erstellen – mit Vorlagen, KI-Unterstützung und intuitivem Baukasten.
Yes, your branding remains in the foreground. Your own domain, your own logo, custom colors—your events appear completely in your look and feel, including your own email sender.
Seamless connection to your systems. We integrate common CRM tools, payment providers, calendar services, and offer APIs & webhooks for custom connections.
Yes, 100% compliant with data protection regulations. Your data and that of your guests will be processed exclusively in accordance with European data protection standards – server locations in Germany and Europe.
Yes, personal support is included. Our Customer Success Team will accompany you from the very beginning—via email, live chat, and optionally via an onboarding session.
Yes, completely flexible. Whether on-site, hybrid, or purely digital, eventpage.ai supports all event formats with features such as a virtual event platform, livestream integration, and digital check-in.
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What to expect:
A non-binding insight into all features
Tailored to your event needs
Answers to all your questions
Inspiration through best practices from our customers
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