Delivering professional events for multiple brands – structured, scalable, and on-brand

Event concept: Community, activation, and reach at scale

B2M Creative specializes in brand experiences, community building, and field marketing in sports and lifestyle sector. The sports marketing agency handles multiple clients simultaneously and manages high-frequency event formats – from in-store launches to multi-city running tours.

Typical formats include:

• Community runs with slot booking & QR check-in
• Retail activations with in-store branding, product training & content
• Ambassador events for influencers & creators
• Product launches and CRM-enabled promo experiences
• Brand festivals and roadshows with performance-focused programs

Most events are physical – held in city centers, store locations, or at retail partner venues – and are enhanced with digital tools like wallet passes, QR tickets, and CRM-integrated follow-ups.

Challenges Before eventpage.ai

Before implementing eventpage.ai, the project teams juggled multiple disconnected tools: Excel for guest lists, manual emails, PDF tickets, and makeshift landing pages. This fragmented approach caused major friction in everyday work.

Running events for several clients at once without a central system led to a lack of real-time oversight – no visibility on registrations or guest flow. Communication had to be done manually and was often delayed or inconsistent. There was no segmentation based on audience types, no smart triggers, and no automation. Brand identity also suffered: event pages lacked CI consistency, which diluted brand presence across touchpoints.

For community formats or recurring series, there was no proper system to manage follow-ups or re-engage participants – making it difficult to scale long-term loyalty. Internal pressure grew with each project, while external experience didn’t match the brands’ premium positioning.

The solution: A scalable, client-ready event platform

eventpage.ai provided a centralized, white-labeled setup with custom subdomains, CI-compliant templates, and flexible rights management per client and event.

The teams can now:

• Create on-brand event pages per client – fast and consistent
• Manage registrations with required fields and guest roles
• Send QR tickets and wallet passes automatically
• Track check-ins live via QR scan
• Grant partners secure access to manage their own guest groups
• Segment communication and automate follow-ups
• Handle reporting, exports, and performance metrics from one system

The setup is designed for reuse – perfect for repeat formats like product launches, roadshows, or multi-stop community tours.